8 лет в исследованиях клиентского опыта. Специализация — находить реальные точки трения в пути клиента через интервью, а не догадки маркетологов.
Чем полезен
Картирование клиентского пути (CJM)
Проведение клиентских интервью
Приоритизация улучшений клиентского опыта
Опыт
Провёл исследования клиентского пути для 22 компаний в B2C и B2B.
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